Expanding into the US takes more than product–market fit — it requires reshaping your story for a completely different audience. What works in the UK often fails to resonate across the Atlantic. In this article, Lincsus C‑Suite Partner and Ross Hunter, Founder & CEO of CopyLab, explain why messaging must be rebuilt for the US market and how founders can craft a narrative that truly connects.

Join Gregor and Andy with "From Me To..." guests Vicky Hope and Ed Vickers, co-founders of LOOP Agencies, as they share their leap from corporate giants to launching a purpose-driven, employee-owned creative agency redefining wellbeing, impact, and innovation in regulated industries.