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Guided Selling & Real Intelligence: Tim Baynes on the Future of CPQ

  • admin696751
  • Jun 26
  • 1 min read

Updated: Jul 30




Tune into the latest episode of the "Lincsus From Me To…" podcast, where hosts Gregor Ross and Andy Wallace from Lincsus Group Ltd. sit down with Tim Baynes, Founder and CEO of Compatio AI — the next-generation guided selling platform transforming how complex products are sold.


In this insightful conversation, Tim shares his journey from welding shop floors to leading a Real Intelligence™ revolution in B2B sales. With a background in psychology, cognitive science, and decades of experience in CPQ and configuration management, Tim reveals how his career has been shaped by a passion for solving compatibility challenges — and why Compatio is redefining how businesses capture and apply expert knowledge.


🎙️ Highlights include:

▪️ From researching expert decision-making in high-stakes environments to digital product configuration: Tim’s unique path

▪️ The birth of Compatio AI and the pivot from consumer to B2B

▪️How Real Intelligence™ blends AI, data science, and human expertise

▪️ Why capturing institutional knowledge is critical for future-proofing industries

▪️What’s next for Compatio AI — from platform integrations to cross-sell innovation


Don’t miss this episode packed with practical insight, leadership lessons, and a bold vision for the future of guided selling in complex industries.


If you would like more information on Compatio AI then Get In Touch


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