Expanding into the US takes more than product–market fit — it requires reshaping your story for a completely different audience. What works in the UK often fails to resonate across the Atlantic. In this article, Lincsus C‑Suite Partner and Ross Hunter, Founder & CEO of CopyLab, explain why messaging must be rebuilt for the US market and how founders can craft a narrative that truly connects.

Gregor Ross and Andy Wallace chat with PR expert Judith O’Leary on her journey from Represent Communications to O’Leary PR. Topics include leadership, bold campaigns, talent retention, cross-border collaboration, and selling her agency. Judith shares insights on reputation strategy, “Make it Amazing” ethos, and what’s next. A must-listen for marketers and brand builders.