Expanding into the US takes more than product–market fit — it requires reshaping your story for a completely different audience. What works in the UK often fails to resonate across the Atlantic. In this article, Lincsus C‑Suite Partner and Ross Hunter, Founder & CEO of CopyLab, explain why messaging must be rebuilt for the US market and how founders can craft a narrative that truly connects.

Business growth brings hidden challenges like fragmented systems, role confusion, succession gaps and poor communication. Learn how integrated processes, clear roles, smart AI adoption, real-time insights and clear vision turn growing pains into sustainable gains.