bio
Fractional CMO | Board-Level Marketing Advisor
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With over 30 years of marketing experience and almost eight years as a Fractional CMO, Nikki has a proven track record helping ambitious B2B SMEs build, align and strengthen their marketing to drive real commercial growth. Direct and diagnostically driven, she uncovers what's holding businesses back through market research and insight, challenges assumptions and gives leadership teams the clarity they need to make better decisions. From businesses with no formal marketing function through to those seeking greater strategic accountability, Nikki delivers results leadership teams can see and build on, including 400% turnover growth over five years and 100% year-on-year increases in lead generation. Trusted by CFOs. Valued by founders. Recommended by boards.
areas of expertise
strategic marketing leadership | marketing strategy development | growth strategy | market segmentation | voice of customer research | sales and marketing alignment | brand positioning | value proposition creation | marketing function development | board-level advisory | agency management | AI marketing
sector expertise
manufacturing | engineering | construction | professional services | technology | fire safety and compliance | photonics and machine vision | packaging | architecture and design | luxury and sustainable brands | property and built environment | scientific and technical distribution | B2B
business expertise
B2B SME | high growth | fractional leadership | business transformation | corporate | founder-led | scale-up | rebrand and repositioning | lead generation | exit readiness